Sales personnel of de luxe boutiques are not only salesmen of the goods however expensive and high quality it might be.

They are messengers of the brand. They carry the dream, beauty to people, they personify the ideal. They must feel, on the one hand, their selectness and, on the other hand, they must submit to the conventions of the genre– the customer is always right.

How to be amiable and unobtrusive, modest and gently insistent, polite and hospitable at the same time, how to retain dignity in a difficult situation, how to avoid conflicts with a difficult client.

How to be an ideal manager, a successful salesman and to remain the image of the brand.

You will learn this from ISE seminars.